Portfolio

1 brand 2 styles

Brand design

Conceptual case. A structured brand guideline for ScotRail — enhancing clarity, cohesion and cultural nuance without redesigning the core identity.

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One app. Every journey.

Brand design & more

Conceptual case. A multi-channel campaign for ScotRail designed to reduce hesitation and support the transition to digital travel.

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Imerco: 3 mini cases

Digital design & more

A selection of real-world work from my role as in-house designer at Imerco in Denmark.

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Portfolio to projects in 4 weeks

Web design & more

From concept to live website — designing and building my own freelance business platform.

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Client vision to website

Web design & more

Freelance. Turning a client’s ideas into a structured, functional and visually clear website.

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